Last updated: October 21, 2025

At LifeForce Self-Defense (“we,” “our,” or “us”), your privacy matters.
This policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect personal information when you:

• Register for a class, workshop, or event

• Join our email or text message list

• Fill out a contact or waitlist form

• Communicate with us via email, phone, or social media

This may include:

• Name

• Email address

• Phone number

• Location preference

• Payment details (processed securely by our third-party provider; we never store card info)

• Any other information you choose to share with us

2. How We Use Your Information

We use your information to:

• Register you for classes, workshops, or events

• Send class reminders, updates, and safety resources

• Respond to your questions or requests

• Improve our services and communications

• Share occasional news about upcoming programs

We only send SMS messages to individuals who have explicitly opted in through our website, form, or written consent.

3. How We Store and Protect Your Information

We use secure third-party platforms (such as Wix, GoHighLevel, and payment processors) to collect and store your data.
Access is restricted to authorized team members only.
While no system is 100% secure, we take reasonable steps to protect your data against loss, misuse, or unauthorized access.

4. Sharing Your Information

We do not sell, trade, or rent your personal information.
We may share limited data with trusted service providers (for example, email or scheduling platforms) solely to operate our business — and only under strict confidentiality agreements.

5. SMS/Text Messaging Privacy

When you opt in to receive texts from us:

• We’ll send messages related to classes, events, or safety resources

• You can unsubscribe anytime by replying STOP

• Message and data rates may apply

• Your number will never be shared or sold

• Data from your messages is used only to deliver relevant updates

6. Cookies & Analytics

Our website may use cookies and similar technologies to improve your browsing experience and understand site traffic.
You can disable cookies in your browser settings at any time.

7. Your Rights

You can:

• Request a copy of your personal data

• Ask us to correct or delete your information

• Unsubscribe from email or text communications at any time

To make a request, contact us at tina@lifeforceselfdefense.com.

8. Updates to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available at www.lifeforceselfdefense.com, with a new “Last Updated” date.

9. Contact Us

If you have any questions or concerns, please contact:
LifeForce Self-Defense
Email: tina@lifeforceselfdefense.com
Website: www.lifeforceselfdefense.com

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